Amazon Dictionary

Aren't you involved in the world of Amazon every day?

The many abbreviations and specialized terms can be difficult to understand. That's why we've created our Amazon dictionary to help you understand the most important terms.

Shows seller account performance, which affects selling privileges. // listing/account suspensions

This depends on the speed of deliveries, the quality of the products, customer satisfaction, and seller ratings.

Product delivery to Amazon warehouse

The products do not become the property of Amazon, and the stock sent in this way is treated as an external warehouse.

It is advisable to use a contracted/larger courier company (DHL, GLS, etc.) who are fully aware of the requirements for delivery to Amazon warehouses (time slot reservation, shipping box size limits, etc.)

In all cases, it is necessary to know exactly the quantity and dimensions of the products to be sent (dimensions - width, length, depth; weight), as well as the dimensions and exact contents of the shipping boxes (which box contains which product and how many pieces).

When uploading a product, it is possible to enter only the most popular keywords without changing the product description.

Liaising with Amazon support in case of issues or individual questions/requests. (e.g.: category approval, product-side update support, brand registration, etc.)

Assembling a package of products to be shipped on Amazon, downloading and sending Amazon barcodes/shipping labels for receipt.

Using product category keywords in product descriptions, product names, and bullet points.

Product review program to get verified reviews. Here you can get honest customer reviews in exchange for free products.

Selling products from other manufacturers and other brands. There is usually no exclusive sales option and there is “competition” with several other sellers.

"Amazon Standard Identification Number"

Amazon assigns this to each product to identify them on its marketplace.

Visual marketing material that appears below the product page, which may contain additional information about the product/brand
Brand Registration required, function not available without it

Compare different versions of ads and product pages based on performance.

Amazon Brand Registry is a free program that allows legitimate brand owners to protect their trademarks, control and manage their product listings, and effectively combat counterfeiting and abuse. It also provides access to brand-building tools such as advanced analytics, A+ content, Amazon Storefront, and brand advocacy programs.

The best offer for a given product that meets Amazon's terms and conditions. (Pricing, Fulfillment method, Amazon Prime discounts for Prime members, etc.)

A product variant, e.g. for T-shirts, “red, size M” has a different article number than the same T-shirt “blue, size L”

Handling customer refund claims.

In accordance with German environmental regulations, all companies selling in Germany are required to register in the LUCID packaging register in the ZSVR system and to declare the waste management generated by the products they sell.

Fulfilment by Amazon (Amazon fulfills orders from their own warehouse to the order address, for an additional fee. They also handle additional tasks related to orders: exchanges, complaints, etc.)

Fulfilment by Merchant (The seller arranges the delivery for himself using a courier company such as GLS, DHL, etc.)

The term brand trademark refers to a recognizable sign, phrase, word, or symbol that identifies a particular product and legally distinguishes it from all other similar products. A trademark identifies the product as belonging exclusively to a particular company and recognizes the company's ownership of the brand. (Officially filed registration.)

Arbitrage is the practice of taking advantage of price differences between two or more markets, in other words, reselling. In this case, retail arbitrage is the process of buying discounted products from retailers (including online retailers) to resell on Amazon, for example.

Online marketplace, such as: Amazon.com, Amazon.de, Amazon.it, Walmart.com, etc.

Process for removing customer feedback in case of violation.

Pay Per Click: Advertising option on Amazon's internal marketplace, you only pay after clicking on sponsored products.

Private label is when a manufacturer creates products that are sold exclusively by a third party under a different brand name. Private label allows a retailer to outsource the production of the goods to a company that is primarily engaged in manufacturing. (e.g., a discount store's own-brand dairy products.)

An offer that encourages purchasing behavior, which is fulfilled under certain conditions. (e.g.: pay for 2, get 3, additional % discount when buying more items)

A web store built into Amazon that can be customized within certain limits
Contains only own products
Brand Registration required, function not available without it

Extra information included in product packaging (discount on further purchases, request for evaluation, contact details, etc.)

Unique product codes that Amazon requires to track products. It is recommended to obtain these from GS1.

Product variations. For example, when there are multiple colors or multiple sizes of a given product type. (Clothing sizes, image sizes, etc.)

Request a local tax number for local sales and inventory storage.

The duration of the process varies from country to country.

VAT returns and current data reporting are handled by contracted tax advisory partners within the framework of Amazon and the VAT Calculations service.

For sales in a given country, the VAT rate is used for invoicing. (E.g. 19% in Germany)

Are you interested in the meanings of other terms? Write them to us at recommendations@mobuen.com !

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